Miss Seesaw: A Health Supplement Brand for Women

An Intimate Approach to Women's Health and Beauty

Miss Seesaw stands out from other health supplement brands with its emphasis on intimacy and care for consumers. The overall design, including the brand image, visual language, packaging, text, and photography plan, conveys a healthy and positive image. The logo of MS, which combines the letter M with a heart pattern, represents a girl's smiling face, symbolizing natural health and sustaining women's wonderful lives.

The packaging design of Miss Seesaw is a standout feature. The double cardboard package adds a touch of fun and sets it apart from similar products in the health supplement market. The box structure was carefully designed to ensure both resistance and safety. To match the concept of simplicity, minimal paper was used as the packaging material. The bottom of the box features an encouraging message, warming the consumer's heart.

The small packs of various flavored powder inside the pink, lemon yellow, and baby blue packaging are not only lovely and delightful but also convenient for women in their 30s. The powder contains rich nutrition and instantly dissolves in water, making it effortless for women to obtain their daily health supplements. With improved health and skin condition, they feel more energetic and confident, as if time stops at when they were young.

The design process for Miss Seesaw took approximately seven months of brainstorming and communication between the marketing planners, designers, and the client. The final design was created in the office in Taiwan, ensuring a close collaboration and consensus.

Miss Seesaw has been recognized for its outstanding design and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2017. This prestigious award is bestowed upon designs that authenticate experience and resourcefulness, incorporating best practices in art, science, design, and technology. Miss Seesaw's design exhibits strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

Miss Seesaw is not just a health supplement brand; it is a symbol of care and support for women's well-being. With its unique design and focus on intimacy, it aims to empower women to take charge of their health and beauty, helping them stay young and confident.